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Rockies promote Walker Monfort to executive vice president
Change has been forecasted for the Colorado Rockies amid their worst season in franchise history. The roster has shuffled, the manager was fired, the coaching staff has evolved and has now come the front office in a typical internal way.
The club announced Thursday morning that Walker Monfort, the oldest son of team owner and CEO Dick Monfort, has been promoted to executive vice president, effective immeditately. He will ultimately replace Team President and Chief Operating Officer Greg Feasel, who will step down at the end of 2025.
Feasel, 66, has been a member of the Rockies front office since 1995 and president since 2021. He will work with Monfort until the end of the calendar year to help with the seamless transition and changing of hands until Monfort assumes his new role in January 2026.
In the statement, Feasel said: “While it is bittersweet to step aside from a job I love, this is something Dick and I have been discussing for a number of years. It has been a privilege to work for this franchise over the last 30 years, and I’m incredibly grateful to Dick for the opportunity to help guide and grow the Colorado Rockies. I look forward to working closely with Walker in the coming months to ensure a seamless transition.”
Monfort 38, who had been serving as vice president of corporate partnerships, has been a full-time employee of the organization since 2009. He has worked in baseball operations and the Minor Leagues before becoming director of corporate partnerships in 2014. In that role he was responsible for revenue generated through sponsorship sales, promotional planning and development, in-game entertainment at Coors Field, and the recent involvement overseeing Rockies TV production in partnership with MLB Media.
He has had a front-row seat to the Rockies’ struggles and understands that things need to start happening to get the club back on track.
“I don’t think you need to go anywhere beyond the record,” said Monfort. “We’re coming off a couple tough seasons. This has obviously been another very challenging season. And honestly, our expectation is higher. This is not what any of us envisioned.
“The goal is to get back to winning more baseball games, being competitive, and ultimately, it’s to win a championship or multiple championships over the course of time here in Denver.”
Of course, the move will be met with skepticism, considering that his dad not only owns the team but also has the reputation of being insular and resistant to bringing in outside help. It’s a stigma that Monfort is aware of and hoping to prove wrong.
“You mention the family tie and nepotism and everything that comes along with that,” Walker Monfort said. “I think since Day 1 here at the Rockies, I’ve tried to use that as something to motivate me to actually prove people wrong. I put my work in, just like everyone else here, and I do think I’ve done a good job leading by example.”
Monfort hopes to utilize his vision to coincide with his father’s and desires to “maximize resources” for the Rockies. Though he refrained from addressing what exactly that means or further changes that could be coming to the front office, Monfort’s initial vision remains clear: trying to help the Rockies win.
“It’s a narrative that we don’t care about winning, right?” Monfort said. “Let’s be honest, winning baseball games makes everything much easier. That’s our goal. That’s my family’s goal. We wouldn’t be involved in it if that wasn’t our goal. Part of the step is reiterating that — that is our focus.
“We grew up playing baseball. We’ve always been baseball fans. We want to win, and I believe we do have the resources to do that.”
Dick Monfort has full confidence in his son, saying in the statement:
“He brings a deep understanding of this organization – earned through his 20 years of experience working both within and alongside every department of our operation. He offers a fresh, forward-looking mindset, and we’re confident his perspective, experience and leadership will benefit the club in the months and years to come.”
It remains to be seen if the move will pay off as the Rockies hurtle toward one of the absolute worst seasons in MLB history. More change could be on the way as the Rockies look to maximize resources and figure out a way to try and contend in the modern game of baseball.
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